Shwetank Dixit
Opera University Tour - India
Mobile Web Trends
By Shwetank Dixit
About Me
Web Evangelist, Opera Software
Part of the 'Open the Web' initiative
Web standards and accessibility geek
Member of WaSP-ILG
Twitter: @shwetank
shwetankd@opera.com
What is mobile web?
What is the mobile web?
The most important thing to know about the mobile web...
What is the mobile web?
Just one Web
The second most important thing to know about the mobile web...
Its about ...
and about ...
and about ...
Travel back in time
A few years ago the mobile web was primarily WML
Then what happened?
People started to get sick of WML
Mobile browsers became better
State of transition
WML
Mobile specific sites
The 'Full Web'
Opera Mini
World's most popular mobile browser
44 Million+ downloads till date
Data of actual usage
Figures released every month
Findings
20 million+ UNIQUE users surfed the Web with Opera Mini last month
More than a petabyte of data consumed last month
Men outnumber women by a huge margin
Search and Social networking sites are big
USA: Top Websites
Google
Facebook
MySpace
Wikipedia
Yahoo!
NYTimes.com
YouTube
Gamejump.com
Accuweather.com
CNN.com
USA: Top Handsets
BlackBerry 8330
BlackBerry 8130
Sony Ericsson W580i
BlackBerry 9000
Nokia N70
BlackBerry 8320
Nokia N73
Samsung i617
Samsung SPH-M800
BlackBerry 8120
UK: Top Websites
Google
Facebook
Yahoo!
BBC.co.uk
Live.com
Wikipedia
Bebo
Youtube
Gamejump
My.Opera.com
UK : Top Handsets
Nokia 6300
Nokia 6500s
Samsung SGH-G600
Nokia N95
Samsung U600
Sony Ericsson W810i
Sony Ericsson K800i
Nokia 6500
Sony Ericsson W580i
LG KE970
Russia: Top Websites
vkontakte.ru
yandex.ru
mail.ru
odnoklassniki.ru
rambler.ru
google.com
my.opera.com
wikipedia.org
wapos.ru
seclub.org
Russia : Top Handsets
Nokia 6300
Nokia N73
Nokia 6233
Sony Ericsson K750i
Nokia N70
Sony Ericsson K790i
Nokia 6120c
Sony Ericsson W810i
Nokia 3250
Nokia 5300
China: Top Websites
Kong.net
Baidu
Google.cn
Sina.com.cn
xiaonei.com
Qq.com
hao123.com
Sohu.com
OperaChina.com
3g.cn
China: Top Handsets
Nokia N70
Nokia 3230
Nokia N73
Nokia 6300
Nokia 2610
Nokia 5300
Nokia N72
Nokia 7610
Sony Ericsson k750c
Nokia 6030
India: Top Websites
Google
Orkut
Yahoo!
GMail
GameJump
Songs.pk
Rediff
Peperonity.com
Wikipedia
My.opera.com
India: Handsets
Nokia N70
Nokia N73
Nokia 6233
Nokia 6600
Nokia 3110
Nokia N72
Nokia 6300
Sony Ericsson k750i
Sony Ericsson w700i
Nokia 2626
The African Continent
Last year saw 180% growth in usage
Zambia and Swaziland using Opera Mini simulator on desktop, to access sites!
South Africa and Egypt lead the way for mobile Web adoption, followed by Kenya and Nigeria.
South East Asia
Often conflicting region, with Singapore having very high broadband penetration rates, and cambodia having very low
Lack of proper broadband in some countries led to burst of mobile browsing
Heavy users often opt for the latest phone model that comes with 3G
Mobile operators to offer fixed-rate 3G packages
Indonesia and Malaysia lead the way for mobile Web adoption, followed by Thailand and Brunei
Friendster is the premier social-networking site in the region, with hi5 coming in second
Worldwide Trends
Developed countries using Blackberrys and Sony Erricsons
Nokia is dominant in developing countries
Yet, everyone visiting the same sites (or same types of sites)
Search is big, especially Google
However, in certain markets, Google is second to other localized search engines
People interested seeking info, connecting with friends and passing the time
Trends: India
Male:Female ratio is the worst!
Search is big, especially Google
Social Networking is big as well
People interested in Gaming, Music and Video
IndianRail.gov.in was in last month's top ten list...so poeple are trying to book train tickets using mobile web as well.
Challenges to adoption: India
GPRS data plans: Lack of information and misconceptions
Challenges to adoption: India
Literacy and language barrier
Challenges: The basics
Bad development techniques
Opera Web Standards Curricullum - Get the basics right
Opera.com/WSC
More challenges for mobile development
Different screen sizes
Limited data plans
Out in the sun: keep in mind proper contrast
Mobile Web 'Shared Experiences' document
Mobile web best practices
W3.org/TR/mobile-bp/
Links
Opera Mobile Web Report :
Opera.com/mobile_report
or just Google "mobile web report"
Shwetank Dixit
shwetankdixit.com
my.opera.com/shwetankdixit
shwetankd@opera.com
twitter.com/shwetank
Cheers!